"Are You Tough Enough to Wear Pink?"
became the $1 million question proudly answered by the western industry
during the 2006 Wrangler Nationial Finals Rodeo. With the Wrangler
brand at the helm, cowboys, cowgirls, rodeos, retailers and
manufacturers were motivated to raise awareness and money for breast
cancer research in 2006. Among a sea of pink, the year's efforts were
realized as the iconic American brand presented a check for $1 million
to Tough Enough to Wear Pink (TETWP) founder
Terry Wheatley.
Accepted on behalf of the breast cancer research community at the
Wrangler National Finals Rodeo, the check represents the combined
efforts of industry players, big and small, to raise money in support
of research, awareness, education, screening and treatment of breast
cancer for the millions of Americans affected by the disease.
